Online marketing article: second screen search

Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands

Forget the remote; smartphones are becoming the essential TV-watching companion.

People are using their second screens to search for info about what they’re watching—commercials included.

Read more in the Think With Google article about these “I-want-to-know” moments are a chance for brands to be present, relevant, and to gain insights.